The art of knowing your audience
From social media campaigns, to pay-per-click advertisements, and even the most basic of SEO strategies, one of the core principles of each is that of the target demographic(s). The target demographic is the bread and butter of everything that your business will do. It will form your core audience, your most loyal customers, and will […]
Huge changes at Google – What are they and why?
The SEO world has been running around frenetically for the last two months. After what seemed like a relatively quiet 2016 on the Google update side of things, the company slammed on perhaps their biggest changes to their algorithm ever. One of the changes is a new change of an old friend – Penguin – […]