Leveraging the Power of the Web
In the early hours of Tuesday September 4 2018, the unthinkable happened. Users of FaceBook and Instagram from Australia as well as Europe and the US were unable to log in to their accounts. Many of which had log in issues for up to 90 minutes. Of course it didn’t take long for some to […]
How Google’s Speed Update Can Affect Your Rankings
Speed has always been a major factor in website rankings. But with the rise of mobile sites, your online hub’s performance on hand-held devices is becoming just as crucial. Previously, mobile search results were only directly affected by slow desktop speeds. Now with Google’s Speed Update your mobile site’s individual loading time now correlates with […]
Why SEO Should Be Your Next Long-Term Marketing Strategy
Short burst campaigns can only take you so far. If you want a sustainable business you need to have strategies that not only take you from A to B, but all the way through to Z. Whenever you create a campaign it’s always better to see long term, but how do you know which avenues […]
Remarketing In The New Age: How You Can Take Advantage Of User-Controlled Digital Advertising
Google continues to put its users first and has given your online visitors to choose whether they want to see or mute your banner ads. In the latest update, the search engine behemoth has given online users a new Ads setting option to personalise the kind of ads they see. The potential loss of the […]
New Financial Year, New You: 5 Digital Marketing Resolutions To Keep Your Business Ahead
When everyone’s busy assessing their books during this busy time, it’s hard to think that reassessing your marketing strategy is crucial. However, tying in a brand new campaign to during this financially-focused period is more important than ever. If you don’t reassess your marketing campaign now you might be losing out on key trends and […]
Voice Search: The Future Of SEO
Search engine optimisation is an essential digital marketing tool. As technology evolves, SEO grows with it. 2017 saw the rise of mobile-friendly websites. With everyone’s close relationships with their smartphones and tablets, websites that functioned well on mobile devices were favoured on search engines. The correlation between SEO and technological advancements continue to rule the […]
Conversation APIs: A New Way To Talk To Your Clients
There are many sides to any business. From the service or product you’re selling, the staff that is creating or performing what you have to offer and how you manage everything all come together to determine your brand. But at the end of the day, your customers are your priority. That’s why marketing is such […]
7 Tell-Tale Signs You Need To Update Your Website
Your website is a potential client’s first impression of your business. First impressions make a big difference as to whether a visitor becomes a returning, loyal customer or just another statistic added to the bounce raise. Getting a website up and running is already a big task. But maintenance is just as important. Just like […]
Digital Strategy That Works
Many businesses believe that investments in digital technologies—social, mobile, analytics, and the Internet of things—will provide a competitive advantage. Still, most companies aren’t finding their investments are paying off by providing an ongoing competitive edge. So what is going wrong? Well, at ITCC we believe that “the advantage comes when the RIGHT technologies are tightly […]
Australian Business: Is it easy to set up Bitcoin as a payment option?
In short, the answer is ‘yes’ and it is a relatively simple process to initiate for online trade or even at your point of sale system for face to face transactions. Over recent months, I have seen more than a few Australian businesses who now accept payment for goods and services via Bitcoin and if […]