Google’s Digital Revolution
Machine learning. Artificial Intelligence. These exciting buzzwords instantly filled the room as Google’s representatives took centre stage during their Masterclass. Co-founder Kunal Vyas and Amit Jaswal proudly represented ITCC as Google Partners at Google’s event. Right now everyone is concerned with mobile. Everyone is after instant gratification. We all want to like, click and share […]
4 Simple Ways API Integration Can Advance Your Business.
Digital isn’t the future anymore. Digital is now. As technology progresses, it’s no longer a luxury to have your business online. A common problem in digital transformation is finding a way to bridge the gap between one kind of software to another. And that’s where API’s come in. An API or Application ProgrammingInterface is a […]
Securing Your Website: 5 Things You Need To Know About SSL Certification
Security is a major problem online. With so many ways to hack into websites, Google has come up with a solution that helps online users identify unsafe sites. From October 2017 all websites need to have SSL certification in order to be viewed as a safe web page. Here are 4 important points you need […]
5 Helpful Data Mining Techniques To Improve Your Business.
Data mining is more than just collecting numbers and figures. Data mining is a powerful tool that uncovers patterns and trends so you can make better marketing strategies for your company. There are 5 main data mining techniques that will improve the foundation of your marketing strategies and help you garner continuous success for your […]
Back To Basics: 7 Frequently Asked Questions About Software As A Service (SaaS).
Cloud computing is essential if you want to advance your business in digital marketing. From online mobility, versatile capacity to budget-friendly storage, there’s plenty of reasons why more and more businesses are integrating cloud services into their company. One of the main branches of cloud computing is SaaS. SaaS stands for Software As A Service. […]
5 Advantages Of Cloud Computing That Will Enhance Your Business.
More and more companies are using cloud computing than ever. The Australian Bureau of Statistics data shows that the number of Australian businesses using cloud services has gone up from 19 percent to almost one-third in just one year. Cloud computing is not some futuristic luxury that only big businesses can afford. The future is […]
3 Undeniable Reasons Why Email Marketing Is Here To Stay.
Gary Thuerk, famously known as the ‘Father of Spam’, sent the very first marketing email almost 40 years ago back in 1978. One day, during his time at Digital Equipment Corp, Thuerk wanted to promote one of his company’s products and sent an email to 400 people. Thuerk’s email resulted in $13 million worth of […]
The art of knowing your audience
From social media campaigns, to pay-per-click advertisements, and even the most basic of SEO strategies, one of the core principles of each is that of the target demographic(s). The target demographic is the bread and butter of everything that your business will do. It will form your core audience, your most loyal customers, and will […]
Your keywords are great, but are they relevant?
Since Google cornered the market on everything to do with searching the web, the use and selection of keywords has been the lifeblood of SEO. Even now, despite the many different factors involved in grading and ranking websites, the usage of keywords is still at the forefront of the concept process. So let’s take into […]
Virtual reality and the future of marketing
Have you been able to catch the steady flow of 360° videos that Tourism Australia has been churning out over the last few weeks? It allows you to practically fly above any spot, choosing the direction in which the camera goes, and provides an absolutely incredible way to experience any location on earth. Welcome to […]