28 great SEO tips for small businesses – Part II
Referred to as mobile-index first, Google has started laying emphasis on the mobile version of your business website for its search and ranking purposes. So what does that mean to your business? We answer some of the most frequently asked questions about the mobile-first index. What is the mobile-first index? Google maintains a list of […]
28 great SEO tips for small businesses – Part I
Search engine optimisation provides small businesses with the chance to mix it up with larger companies in the digital world. The optimisation of a website to be more noticeable by search engines has helped millions of businesses expand their venture, as well as garnering a greater audience for their brand. The SEO process is one […]
The facts about keyword rich TLD’s explained
Keyword rich top level domains (TLD’s) have become quite popular in recent years as both individuals and businesses seek to personalise every aspect of their website. You may have come across some of them yourself, either as a location setting (websitename.melbourne), representing a particular industry (businessname.construction), or even as a particular vocation (artistname.artist). In fact, […]
Optimising your local knowledge panel
When we search for a business via Google, the very first thing we see is not the website, nor is it information about their services, but their knowledge panel. The knowledge panel is the square on the right hand side of Google’s search results, which displays general information about the address of a company, their […]
Your keywords are great, but are they relevant?
Since Google cornered the market on everything to do with searching the web, the use and selection of keywords has been the lifeblood of SEO. Even now, despite the many different factors involved in grading and ranking websites, the usage of keywords is still at the forefront of the concept process. So let’s take into […]
Google’s Plus problem: It’s not all doom and gloom
The biggest story coming out of Silicon Valley has been the news that Google is making a few changes to the way that their social platform, Google+, operates and works. Google are officially dropping the requirement to have a Google+ profile to access their many services. This is effectively a revert to pre-2011, where you […]
SEO Focus: Insight into our approach and processes
If you’ve picked up The Indian Sun at some point this month, you will have noticed that we were featured in a story about brand marketing. The story revolved around one of our long term clients – AA Business Brokers – and briefly touched on how we opened up new markets and a wider audience […]
The phantom update: Just what exactly is it?
Hot on the heels of what was dubbed the #mobilegeddon update, Google unleashed another algorithm change which hit the internet world at the end of last month. Whilst there was no noticeable impact at the time – continuing Google’s recent slow-phasing of algorithm updates – there has recently been wide coverage of the update, as […]
We’re using mobiles more and desktops less – statistics and analysis
As the fallout and analysis from the first few weeks of Google’s big algorithm change continues, there has been further development into the steady increase in mobile use. It has been reported recently that mobile device users have, for the very first time, eclipsed those that use desktop computers to browse the internet. This is […]
In depth analysis of the critical reaction of #mobilegeddon
Last week, we reported the first analytics and statistical research made into the effect that Google’s April 21st algorithm change had on the SERP’s. The stats firmly point to very minimal and muted SERP activity, however, there was a significant boost in the number of websites christened with Google’s mobile-friendly tag. Reaction to the algorithm […]