Are You Content with your Content?
Good content should be engaging with your audience. Great content can get you ranking on page one of the search engines. Quality content will drive more traffic to your website and ensure new leads are clicking on your site. Having a strong content strategy not only helps grow your online presence, you are also providing […]
Five Effective Seo Tools Recommended By Seo Experts
1) SEMrush SEMrush is one of the most widely used and powerful SEO tools in the world due to the many features it has. These features include, website audit, domain analysis, competitors’ website analysis, organic traffic insights, detailed analysis reports and backlink tracking. It is the ideal On-Page SEO checker tool that provides important insights […]
How Google’s Speed Update Can Affect Your Rankings
Speed has always been a major factor in website rankings. But with the rise of mobile sites, your online hub’s performance on hand-held devices is becoming just as crucial. Previously, mobile search results were only directly affected by slow desktop speeds. Now with Google’s Speed Update your mobile site’s individual loading time now correlates with […]
Why SEO Should Be Your Next Long-Term Marketing Strategy
Short burst campaigns can only take you so far. If you want a sustainable business you need to have strategies that not only take you from A to B, but all the way through to Z. Whenever you create a campaign it’s always better to see long term, but how do you know which avenues […]
Voice Search: The Future Of SEO
Search engine optimisation is an essential digital marketing tool. As technology evolves, SEO grows with it. 2017 saw the rise of mobile-friendly websites. With everyone’s close relationships with their smartphones and tablets, websites that functioned well on mobile devices were favoured on search engines. The correlation between SEO and technological advancements continue to rule the […]
Securing Your Website: 5 Things You Need To Know About SSL Certification
Security is a major problem online. With so many ways to hack into websites, Google has come up with a solution that helps online users identify unsafe sites. From October 2017 all websites need to have SSL certification in order to be viewed as a safe web page. Here are 4 important points you need […]
11 simple hacks which help your website get noticed by Google.
Australia is a nation of small businesses. Recent statistics suggest that there are more than 1 million sole traders in the country and the number is steadily growing. And if you are one of those million entrepreneurs determined about tasting success, having a website for your business is just the start. The challenge starts with […]
4 Reasons Why Going Mobile Will Enhance Your Business.
Evolution in technology is necessary. Change is always around the corner. Recently Google cut off Instant searches with the intention of adapting to new technological trends in mobile usage. And now Facebook is prioritising mobile-optimised websites on their newsfeed. Business authorities like Google and Facebook understand that people’s internet browsing habits aren’t tied down to […]
The 7 BIG shifts in SEO and on-page content you need to adopt right now.
It’s no secret that most determined entrepreneurs aspire to see their business on page 1 of Google. But the bitter truth remains that with Google implementing different algorithms and updates, the ride to the Google’s top page becomes bumpier for some over others. With 11 major and minor Google updates in 2016 and four updates […]
How to recover your lost ranking from Fred update in 5 simple steps.
On March 24th, Google’s Gary Illyes confirmed the Fred algorithm update on twitter. Gary, during his twitter exchange with Search Engine Land’s News Editor, Barry Schwartz, stated that the latest google update is impacting sites which specifically go against Google’s webmaster guidelines. Fred update, according to statcounter.com, is said to hurt the websites with thin […]