Leverage on Digital Marketing Techniques this Christmas season.
Sales during Christmas season is crucial. For your local businesses, Christmas sales comprise of the large chunk of your annual revenue. The overwhelming question in everyone’s mind then is- How to make more sales? With customers increasingly making decisions online and the younger shoppers making online transactions, it is vital you target your customers effectively […]
Want faster content loading on mobile? AMPlify it.
The attention span of the mobile users has reduced to a nought in this fast paced world. Hence there is more need for businesses to rope in with new technologies. Accelerated Mobile Pages (AMP), the newest in the block for mobile traffic is what you would want to know for sure. AMP Project as it […]
The art of knowing your audience
From social media campaigns, to pay-per-click advertisements, and even the most basic of SEO strategies, one of the core principles of each is that of the target demographic(s). The target demographic is the bread and butter of everything that your business will do. It will form your core audience, your most loyal customers, and will […]
Huge changes at Google – What are they and why?
The SEO world has been running around frenetically for the last two months. After what seemed like a relatively quiet 2016 on the Google update side of things, the company slammed on perhaps their biggest changes to their algorithm ever. One of the changes is a new change of an old friend – Penguin – […]
Mobile apps and marketing – how one begets the other
Marketing your business effectively is no easy thing to do. It requires dedicated research, on point analysis, and nothing less than critical execution of the sum of its parts. Which is why you may be surprised to hear that there is a really amazing shortcut to get your name out there for all the world […]
SaaS on the rise: The one-size-fits-all platform that everyone wants
Last year, we wrote an article on software as a service (SaaS) and the benefits that such a powerful cloud computing platform can provide. Fast forward to this year, and it seems that many businesses around the world realised this for themselves. The SaaS market is expected to hit USD $204 billion by the end […]
Three mitigating factors against Ransomware
Ransomware has been at the forefront of the majority of news regarding cyber attacks, mostly because of the scary and callousness nature of the attack itself. Encrypting the data that is hosted on the main hard drive, it effectively locks out the user from the entire computer, rendering it useless until the ransom has been […]
The potential on offer with mobile PPC
If the IT industry in 2015 could be defined in one title, it would be the rise of the mobile. Through the changes made to the way search engines prioritised mobile friendly websites, to the rise in social media use on mobiles and generally overall, mobile now rules supreme. This naturally has spilled over into […]
Harnessing the power of the app
So it has finally occurred – one app has brought the world to a standstill. We are speaking of course of the waves of interest that augmented reality apps have sent across the globe, and how it has shown us once again just how far a powerful and successful app can go. This isn’t to […]
Cyber security and business – An analysis
It’s been almost impossible to escape the news headlines revolving around cybersecurity lately. Whether it has been the current legislation in front of the U.S. congress – seen as a blueprint for the tech industry across the world – or for notable breaches, the subject is currently dominating our eyes and ears. Its dramatic rise […]