The facts about keyword rich TLD’s explained
Keyword rich top level domains (TLD’s) have become quite popular in recent years as both individuals and businesses seek to personalise every aspect of their website. You may have come across some of them yourself, either as a location setting (websitename.melbourne), representing a particular industry (businessname.construction), or even as a particular vocation (artistname.artist). In fact, […]
Optimising your local knowledge panel
When we search for a business via Google, the very first thing we see is not the website, nor is it information about their services, but their knowledge panel. The knowledge panel is the square on the right hand side of Google’s search results, which displays general information about the address of a company, their […]
Your keywords are great, but are they relevant?
Since Google cornered the market on everything to do with searching the web, the use and selection of keywords has been the lifeblood of SEO. Even now, despite the many different factors involved in grading and ranking websites, the usage of keywords is still at the forefront of the concept process. So let’s take into […]
Virtual reality and the future of marketing
Have you been able to catch the steady flow of 360° videos that Tourism Australia has been churning out over the last few weeks? It allows you to practically fly above any spot, choosing the direction in which the camera goes, and provides an absolutely incredible way to experience any location on earth. Welcome to […]
Life in the fast lane: 2016 is all about page speed
First of all, the entire team at ITCC would like to welcome everyone to what promises to be an exciting year ahead, especially for those in the IT sector. As per last year, we’ll be sharing you our insights and expertise into the industry, as well as hoping to help out those who are going […]
Google Plus gets a facelift
On the 17th of November, Google Plus – as we knew it – had died, just not in the way that everyone had predicted. Google had, instead, revamped the visuals of the much maligned and heavily discussed social media platform. According to the tech giant, they had reached out and listened to their audience, noticing […]
Homing in with behavioural retargeting
Have you ever logged onto Facebook and noticed that there’s an ad on your newsfeed from a page that you’ve recently visited and liked? What about during a web surfing session, do you often come across Google Ads from websites that you only just clicked on yesterday? This isn’t a mere coincidence, It’s called behavioural […]
Facebook reach giving you headaches? We’ve got the prescription
Ever since the first kick to the teeth that Facebook gave social media marketers all across the globe back in September of 2012, the blows have kept coming. Organic reach, the bread and butter of successful social media campaigns, has plummeted. Likes, the sole indicator of a page’s integrity, has died a solemn death. Click […]
Is your business SaaSy? If not, here’s why you’re missing out
No, we’re not talking about decking out the office in bright, vibrant colours. We are infact talking about Software as a Service – the centralised housing of applications, tailored to driving up productivity and growth. Many businesses have adopted SaaS technology, in recent years, and will grow to chew up 16.6% of the market share […]
Up in the cloud: The great data debate that we need to have now
Since Compaq first uttered the world “cloud” in an internal document way back in 1996, we have seen the idea of “computing anywhere” reach incredible heights. Think about the sheer number of various cloud softwares that you use on a day-to-day basis. Apple iTunes and their app store, Google Drive, and Amazon Elastic, just to […]