Google’s Plus problem: It’s not all doom and gloom
The biggest story coming out of Silicon Valley has been the news that Google is making a few changes to the way that their social platform, Google+, operates and works. Google are officially dropping the requirement to have a Google+ profile to access their many services. This is effectively a revert to pre-2011, where you […]
SEO Focus: Insight into our approach and processes
If you’ve picked up The Indian Sun at some point this month, you will have noticed that we were featured in a story about brand marketing. The story revolved around one of our long term clients – AA Business Brokers – and briefly touched on how we opened up new markets and a wider audience […]
Facebooks App Is More Popular Than Its Desktop Version
Facebook, in conjunction with an American based analytical firm, have released figures on how people use the massive social media platform. Forgetting the amazing statistics that it provides for digital marketers, it’s an important event due to the fact that Facebook very rarely releases any analytical information about itself. The study mainly focused on their […]
AdWords gets a facelift in latest Google update
You might be forgiven for thinking that Google is waging a war on web developers right across the globe – such has been the breadth of the updates they have been producing lately. On the 26th of June, they announced yet another change, this time focusing on Google AdWords (Pay Per Click). This recent update […]
Are we on the verge of a new social media revolution?
Late last week, Facebook announced that it had teamed up with Shopify to create a new call-to-action button: buy. This button effectively makes it possible for visitors to your Facebook page to purchase items that you see on the news feed of company profiles. Simply put, it’s huge, and it has the potential to revolutionise […]
Are we set for a new round of browser wars? Microsoft Edge announced
Microsoft’s Internet Explorer – the browser that opened the door for an entire generation to the wonderful world wide web – has been discontinued. Final production has been marked to cease on the 16th of January next year. Despite IE’s recent run of malware infection problems, the death of the browser signals a solemn end […]
The phantom update: Just what exactly is it?
Hot on the heels of what was dubbed the #mobilegeddon update, Google unleashed another algorithm change which hit the internet world at the end of last month. Whilst there was no noticeable impact at the time – continuing Google’s recent slow-phasing of algorithm updates – there has recently been wide coverage of the update, as […]
We’re using mobiles more and desktops less – statistics and analysis
As the fallout and analysis from the first few weeks of Google’s big algorithm change continues, there has been further development into the steady increase in mobile use. It has been reported recently that mobile device users have, for the very first time, eclipsed those that use desktop computers to browse the internet. This is […]
In depth analysis of the critical reaction of #mobilegeddon
Last week, we reported the first analytics and statistical research made into the effect that Google’s April 21st algorithm change had on the SERP’s. The stats firmly point to very minimal and muted SERP activity, however, there was a significant boost in the number of websites christened with Google’s mobile-friendly tag. Reaction to the algorithm […]
The fallout from #mobilegeddon – An analysis
Have you noticed anything different in the last 2 weeks whilst searching for something on your smartphone’s browser? In case you missed it, Google finally implemented their long anticipated algorithm change regarding mobile searches. We have been covering the build-up to the 21st of April algorithm change extensively in recent weeks, and with the passing […]