Are you being affected by penguin 3.0? Key facts you need to know
On the 17th of October last year, we saw the anticipated Penguin 3.0 refresh, the algorithm Google uses to prevent artificial rank building via the manipulation of links. By the 24th of November, it had achieved notoriety as a ruthless monster – reminding us all of the repercussions of the Panda 4.0 update earlier in […]
Real-time viral marketing – Is it still going viral?
We’ve noticed a few murmurings recently in the content marketing world, on how effective – or ineffective – real-time viral marketing is at this current point in time. A lot has changed since Oreo sparked the real-time marketing revolution – subtly suggesting via Twitter that you can still eat the biscuit treats even in the […]
#Mobilegeddon – What you need to know to avoid being hit
Google’s big adjustment to the algorithms regarding mobile device searching is almost upon us. As we discussed recently, the repercussions for those who are still yet to optimise their website for mobile use will be drastic. If you haven’t considered doing so just yet, you really need to before April 21, as Google has recently […]
Double trouble – Duplicate content and how it can affect you
It’s not breaking news that Google doesn’t like duplicate content. Many sites for over a decade have been hit hard due to either an unfortunate mistake, or the deliberate ploy of displaying non-unique content. The occurrence of duplicate content, however, is still quite frequent, particularly amongst organisations that can afford to have multiple domains at […]
Doorway pages nuked: Why you need to remove them now
On the 16th of March, Google announced that they were now looking at penalising those who use doorway pages. Google’s current definition of what a doorway page is, leaves little wonder about the intention of this algorithm tweak. When compared to the previous definition, it’s quite clear that the doorway page is to be avoided […]
Is link building still important? We investigate further
Last month, Google Webmaster Trends Analyst John Mueller on his regular Google+ hangout session, seemingly dropped a bombshell that sent the entire SEO community into raptures. Link building, he said, should be the least of anyone’s concerns, John stating, “In general, I’d try to avoid that”, when asked a question about the relevancy of building […]
The mobile era is here! Google searches and mobile friendly SEO
You’ve probably heard a statement regarding the death of the desktop computer for internet use at some point recently, simply shrugging it off as extravagant science fiction. After all, desktop doomsday prophecies have been around for quite some time now, all of which have signalled the incredibly fast increase in smartphone and tablet technology. Now, […]
The wonderful world of infographics
Web based content is increasing quickly each day. On the main social media platforms alone, users create over 4.75 billion pieces of unique and original content per day! Getting your head around that much information is perhaps the toughest task of all, and as a result, our brain tells us to only look for the […]
Expert tips to perfectly structure your URL’s
An often overlooked, yet key aspect of streamlined SEO processes is that of the uniform resource locator, better known as a URL. URL’s are the direct link to your website, and thus are possibly the strongest SEO tool available. Your website can have the best keywords, most informative content, and the prettiest and easiest to […]
Anticipating the biggest internet trends of 2015
The turn of the new year has brought upon some truly fascinating developments and technological advancements that further refine everyday processes to increase our personal efficiency. We recap on the three biggest trends set to appear this year that could not only make our lives easier and more streamlined, but change the very way we […]